Having a small business is a lot of work, and a lot of times social media falls to the wayside when it comes to top priorities. However, social media is one of the most important tools that a small business has at its disposal if it wants to compete with the bigger companies. Understandably, there are many reasons why a business may struggle with social media, such as not getting enough audience response to running out of time.
So what can you do if your business is struggling with social media? If you’re a startup company, you may not want to (or can’t) spend extra money on social media, and that is fine. When you’re just starting out, the free options on social media platforms are excellent and get the job done. If your business has the funds to spend then it is always advantageous to upgrade to the next level to reach a wider audience, but remember that this is not necessary if it doesn’t fit into your budget.
There are also some specific tactics you can use if your small business is struggling with gaining traction with your social media accounts. You want quality posts and content in order to receive the greatest response from your customers and potential customers.
1.) Time Management
A business, no matter what the size, is always on the move. A small business in particular will have a lot going on and fewer employees to complete these tasks with. What ends up happening is that other things take precedent over your online presence. Using time management when it comes to your social media presence is crucial to staying on schedule and making sure you get to your social media platforms. The best way to do this is to pick a day (or two) during the week where you will concentrate on social media. You can also designate an hour during days where you have some free time. The idea is to have a specific time where you know you’ll be working on building up your online presence. This way you’re focused and more likely to produce content for your accounts.
2.) Plan Ahead and Be Consistent
Now that you have time set aside to work on social media it is important to plan ahead. Spontaneous posts are great, but cannot constitute your entire social media output. Planning out the week’s posts ahead of schedule is a great way to stay on track with your goals. If you have a special you want to promote, or an event you want to advertise, write those posts ahead of time. This gives you time to edit them as you need, schedule a day when you will post them, and it allows you to get it out-of-the-way early in the week as oppose to trying to craft these posts on the fly during the week. In addition to planning ahead, be sure to stay consistent with your output. The worst thing is being inconsistent. Stick to a schedule. For example, a small business may want to post only on Monday, Wednesday, Friday. Their audience will come to expect posts and content on these days and actively look for them on those days. You can always post outside of these times, but being consistent will keep a foundation on which to build upon. Never let your social media presence become dormant. When a social media account becomes dormant it runs the risk of being forgotten.
3.) Have a Variety of Content
A great way to keep your audience engaged and raise the likelihood of them sharing your posts is to have a variety of content. Don’t just post one kind of content. Instead, mix it up. For example, instead of just posting a short message all the time (and these are great to include in your output) try posting a fun fact, or a photograph, or a video. The great thing about social media platforms is that basically all of them allow you to post videos and photographs. If you want to “show” your audience instead of “telling” them, a creative and short video clip can do the trick. If you keep variety in what you post you will keep your audience engaged because they will look forward to seeing what you will post next.
Of course, the most important aspect of social media for small business is growth. You want more people to like and follow your pages and share your content. These tactics are just the beginning when it comes to strengthening your social media output. Revamping your entire social media presence is a good way to start fresh, but you don’t have to do that if you don’t want to. Putting these tactics into practice will start the process of growing your company and your online presence. A strong, friendly online reputation always leads to success.