Blogging is one of the cheapest, easiest and most effective marketing tool available to small business. There are many benefits, especially in terms of search engine optimization (SEO), thereby improving search rankings. But that’s not all. Blogging also plays an important role in developing a customer-to-business relationship. In fact, companies that blog receive 97% more links to their website.¹

To understand more, let’s look at a few of the benefits of blogging for small business.

Boots search engine optimization

Search engines love fresh content, the same way we do as humans. We don’t want to read outdated content and neither do the search engines. Every time you post fresh content, it’s like the search crawling robots get all hyped up on energy drinks, jump up and down cheering ‘new content, new content’. So what better way to provide fresh frequent new content than with blogs? The more you post, the more authoritative your site becomes, boosting your visibility on the search engine result pages (SERPs).

Develop a relationship with your customers

Marketing is all about getting people to know about your business. So why not share all your wonderful and creative ideas with your potential and existing customers? By posting quality posts about your industry and your business, you can reach large numbers of people to develop a relationship and build trust.

Become an expert in your field

Your blog gives you the opportunity to show the world how much you know about your industry and business. It will tell potential customers that you understand them, you can fulfill their needs, and also solve their problems. By sharing facts, tips, and advice as well as telling stories, you aren’t only developing strong relationships, but you are also demonstrating that you are an authority in your field.

Connect people to your brand

There is no better way to get people engaged in your site than by writing thought provoking blogs. You can even use your blog as a research process to learn more about your potential customers. Provide sharing options to readers, ask questions, and invite your readers to comment and offer their views and opinions on the subject.

Feedback – the good, the bad and the ugly

Blogging provides businesses an opportunity to gain valuable feedback regarding their business as well as insights on their audience. The feedback obtained helps businesses focus on ways to improve their business and remove potential pitfalls.

As you can imagine, there are many benefits of blogging for small business, so if you’re ready to receive these benefits as well, then perhaps it’s time to consider blogging.

Let us know what your blog would be about in the comments below.

 


¹ http://blog.hubspot.com/marketing/business-blogging-in-2015#sm.0000egy571pqqekcro11lgr3qlhiw


 

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